| 2012 Chevrolet Centennial Edition
Corvette Celebrates
Racing Heritage
DETROIT – Chevrolet,
founded by a racing pioneer 100 years ago, celebrates its performance
heritage with the 2012 Chevrolet Centennial Edition Corvette, which features
a sleek black color
scheme, unique design elements and Corvette’s
trademark sports car technology.
The 2012 Centennial Edition package will
be available on all Corvette models – including Grand
Sport, Z06 and
ZR1 – starting this summer.
The special package was inspired
by Chevrolet’s racing-bred foundation, which continues with
Corvette’s international racing excellence and production sports car
prominence.
“Racing and performance are the roots of Chevrolet, a
tradition carried forward today by
Corvette,” said Rick Scheidt,
vice president of Chevrolet marketing. “The Centennial Edition not
only celebrates our 100 years, it once again pushes Corvette forward for a
new generation of
sports car fans.”
The Chevrolet
Centennial Edition Corvette expresses racing heritage, but does so with a
sleek,
modern, even sinister-looking appearance. The Centennial Edition
package comes exclusively
in Carbon Flash Metallic, with satin-black
graphics and unique Centennial Satin Black wheels
and red brake calipers. The wheels are constructed of lightweight cast-spun aluminum and
include a
thin red outline around the perimeter of its surface on the Z06. The wheels are
specific
to the respective Corvette models, including 18-inch/19-inch for
Coupe, Convertible and Grand
Sport; and 19-inch/20-inch for Z06 and
ZR1.
Magnetic Selective Ride Control, the world’s
fastest-reacting suspension and a technology
advance initiated by
Corvette, is included on all Chevrolet Centennial Edition Corvette models.
The Centennial Edition also features special badges that signify
Chevrolet’s racing history. A
graphic logo featuring an iconic image
of Louis Chevrolet appears on the B-pillars, the center
caps of the
wheels, and the center of the steering wheel. The seat headrests also carry
an
embossed centennial logo.
Aficionados will note one other
small detail: The historic crossed flags badge contains a small
adaptation, with “100” in place of the traditional fleur-de-lis
symbol, only for the Centennial
Edition.
The exterior color
scheme is reinforced inside the car, with the Ebony leather-wrapped
instrument panel and doors complimented by red stitching also on the steering
wheel, seats,
console and shifter. The seats feature microfiber suede
accents on seats, steering wheel, shifter
and armrests, which were first
used on the 2011 Z06 Carbon Limited Edition.
The Chevrolet Centennial
Edition will be available on all Corvette models via order code ZLC.
Pricing will be released this summer prior to the start of availability.
“Louis Chevrolet was a fearless racing pioneer who also designed our
first car,” Scheidt said.
“Corvette is a natural fit to honor
that legacy, while creating a compelling new package for
sports car
drivers.”
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